I think this is a better version… by sebab77
It was beautiful sunny day here with blue skies and white clouds. Have a wonderful day everyone! by sebab77
How Google Panda & Penguin Also Use Positive Signals - Are Not Just Penalties - with John Mueller
On Friday we had an interesting discussion with John Mueller on positive aspects of Google’s Panda & similar algorithms, how they may reward sites with ranking. This aspect of these algorithms is seldom discussed, which is why I wanted to highlight it here, and especially because of the common notion that these are merely penalty algorithms that filter negative content & demote sites in search.
Appropriate portions of this discussion time coded:
7:50 Starting Question:
Hello John, wouldn’t it be better if instead of penalizing algorithms you invested resources in developing and launching rewarding algorithms that would dramatically increase rankings for good websites? (something like an inverted Panda/Penguin)
8:05 John Mueller:
Essentially we do this with things like Panda where we try to recognize higher quality content & show it appropriately in search. So it’s always the case that there are 2 sides to these algorithms…
That’s something that we also include in our analysis when we analyze how these algorithms are doing, how we need to tweak them. It’s not just that we look at the sites that we’re removing from search, but also the sites that are showing up higher in search & making sure that those are actually the right kind of sites, the sites we’d like to show.
9:08 I ask John to clarify whether Panda is promoting sites, as well as just filtering, or demoting of content.
9:52 Does it highlight any of the quality points of sites, or is it always focusing on the problem?
It always involves both. We try to recognize the higher quality content & treat it appropriately. It’s never the case that the algorithms will just go out & look for bad signs…
10:30 So it’s not fair to call these penalty algorithms.
11:12 Does this positive aspect apply more to newer versions of Panda?
12:36 John explains how they use user feedback to refine the algorithms.
16:06 <What happens when phone rings in a meeting with John…> Uncomfortable grins? Priceless. LOL.
16:30 Interesting here that John refers to using schema.org markup as still very experimental features & suggests it might be changing in the future. (a certain recent fatality comes to mind)
26:10 John talks about how disavowing now could have an affect before the Penguin refresh & notably also says the disavowing is something that affects all of our algorithms.
29:40 John: We do regularly speak with the search quality teams that are working on these algorithms… (regarding Penguin coming soon)
30:30 I ask more specifically whether Penguin also has positive aspects to it, such as trust ranking links.
John explains how search changes are reviewed through an analysis that looks at the first couple pages of the search results for lots & lots of queries.
Every time we review the algorithms, we review what’s left. We don’t review just what was removed…
33:09 In regards to Penguin, I ask whether site authority could be altered in a positive percentage, rather than just a negative.
The PageRank algorithms already take that into account… So that’s something I don’t think it would make sense to amplify that aspect additionally.
55:46 I ask how Google might parse negative sentiment related to website links.
We do try to recognize that situation, but it’s really hard to do that in an accurate way.
We might take that into account when there are really, really, strong signals…
Even so, it was interesting to hear him say Google does use sentiment analysis related to links, if the signals are strong enough.
#SEO #GooglePanda #GooglePenguin #SentimentAnalysis #googlewebmasters
Hope you all are having an great weekend!
It was interesting to see how many hours behind I could see all your pictures. With this account, I was able to go back up to 30 hours as against my original account at any given time only 3 hours back.
I also working on my spare time on my personal website and automatically importing all the new pictures I post here. I use the instasize app in the other account and that makes the images looks pretty bad when imported to a website. Original IG cropping makes the image keeps its actual size and resolution. Just thought of blabbering.
Enjoy the weekend everyone! by sebab77